Information promotion is more common in the early stages of the product life cycle.

Question

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During the early stages of the product life cycle, information promotion is more common. This is because the customers are not aware of the features, benefits, and advantages of a new product. Therefore, companies use information promotion techniques such as advertising, publicity, and public relations to inform the customers about the product and its features. As the product gains customer acceptance and moves towards the maturity stage, promotional techniques such as sales promotion and personal selling become more important to maintain the market share.

Information Promotion Is More Common in the Early Stages of the Product