Future of Business
Quiz 14: Creating Marketing Strategies
A Relatively Inexpensive Item That Requires Very Little Shopping Effort
A relatively inexpensive item that requires very little shopping effort called a convenience item.
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Chewing gum, flashlight batteries, sewing needles, and adhesive tape are considered convenience products.
The two types of business products are expense and operating items.
Windshields purchased by Ford to build Ford Focus cars are industrial products called component parts.
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