In which of the following stages of the product life cycle are you most likely to find the manufacturer using a line extension strategy?
A) introduction
B) maturity
C) development
D) growth

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, sales growth has started to slow down, and products have saturated the market. Manufacturers often use line extension strategies at this point to rejuvenate interest in their offerings by introducing new variations or improvements on the existing product line. This helps in maintaining or increasing the product's market share in a competitive environment.

In Which of the Following Stages of the Product Life