What is a brand that is so dominant that consumers think of it immediately when a product category is mentioned?
A) master brand
B) dominant brand
C) leading brand
D) preeminent brand

Name: What is a brand that is so dominant that consumers think of it immediately when a product category is mentioned? A) master brand B) dominant brand C) leading brand D) preeminent brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A master brand is one that has become so dominant in consumers' minds that it becomes synonymous with the product category itself.

What Is a Brand That Is So Dominant That Consumers