Which type of segmentation is based on what the product will do rather than on consumer characteristics?
A) demographic
B) benefit
C) volume
D) psychographic

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing the market based on the benefits that customers seek from a product. This segmentation approach explores the reasons why different customers buy a product and groups them based on their specific needs or wants. Therefore, it is based on what the product will do rather than on consumer characteristics like age, gender, income, etc.

Which Type of Segmentation Is Based on What the Product