Which of the following is the division of markets into different groups?
A) product segmentation
B) tactical marketing
C) market segmentation
D) market layering

Question

Quizplus · Accepted Answer

Market segmentation is the division of markets into different groups based on factors such as demographics, psychographics, behavior, and geography. Product segmentation refers to the division of a market based on the characteristics of the product or service being sold. Tactical marketing involves the specific tactics and strategies used to promote a product or service. Market layering is not a commonly used term in marketing.

Which of the Following Is the Division of Markets into Different