Aldi is a no-frills grocery chain. By controlling expenses, Aldi customers can expect to save 30-50 percent compared to Safeway customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. Aldi's competitive advantage is based on which of the following?

Question

Quizplus · Accepted Answer

Aldi's competitive advantage is based on low costs, achieved through controlling expenses and targeting bargain hunters who are willing to rent a cart and bag their own groceries.

Aldi Is a No-Frills Grocery Chain