________ is used by organizations to determine patterns in customers' usage data.
A) Web usage mining
B) Web crawling
C) Text mining
D) Decision making
E) Web content mining

Question

Quizplus · Accepted Answer

Web usage mining is a technique that is used by organizations to discover patterns in customers' usage data on websites. It involves collecting and analyzing data on user behavior on websites, including clickstream data, transaction data, and user profiles, in order to gain insights into their preferences, behavior, and needs. Web usage mining can be used to improve website design, personalize content, and target marketing campaigns.

________ Is Used by Organizations to Determine Patterns in Customers