Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work on a variety of Internet related projects in more flexible ways.
E) It is used to market a product without the audience realizing it.

Question

Quizplus · Accepted Answer

Viral marketing relies on the network effect, where a message or content spreads rapidly among a large group of people through social media, email, or other online channels. This creates brand awareness and can potentially lead to increased sales. The use of everyday people as a labor force (B) could be seen as a form of crowdsourcing, but it is not unique to viral marketing. Disseminating information to a narrow audience (C) is not the goal of viral marketing, as the aim is to reach as many people as possible. D is not relevant to the definition of viral marketing. While viral campaigns may be subtle or disguised (E), this is not a defining characteristic of the practice.

Which of the Following Statements Is True About Viral Marketing