Click-through rate reflects ________.
A) the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad
B) the ratio of surfers who click on an ad divided by the number of times it was displayed
C) the percentage of visitors who actually perform the marketer's desired action
D) the ratio of surfers who click on an ad divided by the number of people who make a purchase
E) the ratio of surfers who visit a Web site divided by the number of people who make a purchase

Question

Quizplus · Accepted Answer

Click-through rate (CTR) is the ratio of surfers who click on an ad divided by the number of times it was displayed. It is a measure of how well an ad is performing and how relevant it is to the audience. A higher CTR indicates that the ad is successful in attracting the audience's attention and encouraging them to take action.

Click-Through Rate Reflects ________