Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.The introduction of middlemen in business models is an example of ________.
A) reintermediation
B) remutualization
C) gentrification
D) disintermediation
E) defalcation

Question

Quizplus · Accepted Answer

Reintermediation refers to the introduction or reintroduction of an intermediary between consumers and producers or service providers, which is what occurs when travel websites aggregate flight options for consumers, making it easier for them to compare and purchase flights.

Without Middlemen Like Travelocity