The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.
A) gentrification
B) demutualization
C) defalcation
D) dissemination
E) disintermediation

Question

Quizplus · Accepted Answer

Disintermediation refers to the process of eliminating intermediaries or "middlemen" between producers and consumers. This often occurs as a result of new technology or changes in market conditions that make it possible for producers to reach consumers more directly and efficiently. Gentrification refers to the process of renovating and improving run-down urban areas, demutualization refers to the conversion of a mutual company (owned by its members) into a publicly traded company, and defalcation refers to the misappropriation of funds by a trusted individual. Dissemination refers to the spreading or sharing of information, often through mass communication channels.

The Phenomenon of Cutting Out the "Middleman" and Reaching Customers