In a SWOT analysis the strengths and weaknesses come from the internal environment (e.g., financial, operations, marketing, and human resources).

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Strengths and weaknesses are internal factors that come from within the organization's operations, management, processes, and resources. The SWOT analysis helps organizations to identify and analyze their internal strengths and weaknesses, as well as external opportunities and threats.

In a SWOT Analysis the Strengths and Weaknesses Come from the Internal