What should a company do to build customer loyalty?
A) have a loyalty points program
B) offer discounts for regular customers
C) invite customers to special customer appreciation nights
D) reduce the effort a customer must go through to get a problem solved

Question

Quizplus · Accepted Answer

While all options can help build customer loyalty, reducing the effort a customer must go through to get a problem solved is a key factor in customer retention. Customers are more likely to stay with a company if their issues are quickly and easily resolved. A loyalty points program or special customer appreciation nights can be seen as gimmicks, and offering discounts can lead to customers only interacting with the company when they can get a deal.

What Should a Company Do to Build Customer Loyalty