What are a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition?
A) superiority advantage
B) competitive advantage
C) strategic advantage
D) premium advantage

Question

Quizplus · Accepted Answer

This is the definition of competitive advantage, which means a company has something unique that its target market sees as better than what its competitors offer. A is not correct because superiority advantage is not a commonly used term. C is similar to B but does not specifically refer to products that are perceived as superior by the market. D is not a commonly used term and also does not specifically refer to features that are perceived as superior.

What Are a Set of Unique Features of a Company