To encourage more people to use mass transit, ads from providers of mass transportation compare the ease and comfort of riding mass transit with the difficulties of driving in congested traffic and parking headaches. With respect to the positioning strategies, these mass transportation providers are making use of positioning by:
A)product class.
B)product user.
C)price/quality.
D)applications.
E)cultural symbols.

Question

Quizplus · Accepted Answer

The mass transportation providers are positioning their service against the product class of driving personal vehicles, highlighting the benefits of mass transit over the challenges of driving.

To Encourage More People to Use Mass Transit, Ads from Providers