Which of the following is a primary variable considered in benefit segmentation?
A)Attributes sought
B)Income
C)Lifestyle
D)Birth era
E)Marital status

Question

Quizplus · Accepted Answer

Attributes sought are a primary variable in benefit segmentation as it helps in identifying the specific benefits that consumers seek from a product or service. This allows marketers to target specific benefits to specific segments of consumers. Income, lifestyle, birth era, and marital status are also important variables in segmentation, but they may not necessarily be primary variables in benefit segmentation.

Which of the Following Is a Primary Variable Considered in Benefit