Which of the following is best defined as areas where there are favorable demand trends, customer needs and wants are not being satisfied, and where a company thinks it can compete effectively?
A)Market opportunities
B)Market segmentations
C)Marketing channels
D)Marketing-stubs
E)Market economics

Question

Quizplus · Accepted Answer

Market opportunities refer to areas where there is potential for a company to meet unmet customer needs and wants and compete effectively. Market segmentations refer to the process of categorizing customers into groups based on shared characteristics. Marketing channels refer to the paths through which goods and services flow from companies to customers. Marketing-stubs and market economics are not relevant or recognized terms in marketing.

Which of the Following Is Best Defined as Areas Where