According to the basic model of communication, which of the following is an example of a channel?
A)The number of customers that redeemed a cents-off coupon
B)A billboard beside an interstate highway
C)The creative team that designed an ad for a leading retail chain
D)A company's spokesperson
E)A celebrity appearing in an ad for a cosmetics brand

Question

Quizplus · Accepted Answer

A channel is the medium through which a message is transmitted from the sender to the receiver. In this case, a billboard beside an interstate highway is a channel as it is a physical medium through which the message (advertisement) is transmitted to the target audience. The other options are not channels, but rather elements of the communication process (coupon redemption, creative team, spokesperson, celebrity).

According to the Basic Model of Communication, Which of the Following