Which of the following is a quantitative model to budgeting advertising expenditures?
A)ROI budgeting model
B)Competitive parity model
C)Computer simulation model
D)Arbitrary allocation model
E)Percentage-of-sales model

Question

Quizplus · Accepted Answer

Computer simulation models are quantitative models that use historical data and statistical techniques to forecast future advertising expenditures.

Which of the Following Is a Quantitative Model to Budgeting