Which of the following strategy factors leads to a positive effect of advertising on sales?
A)Hidden product qualities
B)Elasticity in demand
C)Long channels of distribution
D)Emotional buying motives
E)Inelastic product demand
According to the factors influencing advertising budgets, which of the following stages of a product lifecycle leads to a positive effect of advertising on sales?
When higher-level executives determine the budget amounts to be allocated for each department's advertising expenditures, a _____ approach is being used.
The _____ method of budgeting is being employed when expenditure is allocated by an analysis of expenditure in areas such as production and operations, and the amount left over is considered to be the advertising budget.
B)percentage of sales
D)return on investment