Research has shown that the first thing people look at in a print ad is the:
A)illustration.
B)visual.
C)body copy.
D)subhead.
E)headlinE.Research has shown the headline is generally the first thing people look at in a print ad, followed by the illustration.

Question

Quizplus · Accepted Answer

Research has shown that the headline is generally the first thing people look at in a print ad, making it the best choice.

Answer: A and E 
 Research has shown that the first two things people look at in a print ad are the headline and the illustration, making both choices equally valid.

Research Has Shown That the First Thing People Look at in a Print