Which of the following statements is true of teaser advertisements?
A)They depend on emotional bonding to generate publicity.
B)They do not work well when used for a short period of time.
C)Marketers should avoid rational appeals while creating them.
D)They focus on the transformational appeal of a product.
E)Marketers must be careful not to use them too long.

Question

Quizplus · Accepted Answer

Teaser advertisements are designed to create curiosity and interest over a short period. If used too long, they can lose their effectiveness and fail to maintain consumer interest.

Which of the Following Statements Is True of Teaser Advertisements