_____ refers to the relationship between the price paid for advertising time or space and the size of the audience delivered.
A) Net contribution margin
B) Net cost
C) Absolute cost
D) Relative cost
E) Cost per media (CPM)
Correct Answer:
Verified
Q77: Unduplicated reach indicates:
A)buying intentions.
B)the extent of consumer
Q78: Which of the following statements is true
Q79: Patron's Paradise, an amusement park, advertises itself
Q80: Which of the following statements is true
Q81: Recency planning focuses on:
A)continuous scheduling over a
Q83: _ refers to the relationship between the
Q84: Effective reach refers to the:
A)percentage of people
Q85: Which of the following statements best explains
Q86: Computation of cost breakdowns on the basis
Q87: Which of the following is an example
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