The sole source of network television and local audience information in the United States is:
A)Arbitron Co.
B)Nielson Media Research.
C)Rockbridge Associates, Inc.
D)Roy Morgan Research.
E)Burke Research.

Question

Quizplus · Accepted Answer

Nielsen Media Research is the leading provider of television audience measurement and related services in the United States, providing valuable information to both the networks themselves and the advertisers who pay for airtime. It is the primary source of data on television ratings, demographics, and other information that helps program makers and advertisers understand who is watching what and when.

The Sole Source of Network Television and Local Audience Information