Which of the following factors makes it difficult for small-size advertisers to use television as part of their media mix?
A)Television programs do not reach their intended target markets.
B)The lack of knowledge among small ad agencies on how to produce TV commercials.
C)The high costs of producing and airing television commercials.
D)The limited creative options available through television.
E)The lack of captivity and attention that TV advertising provides.

Question

Quizplus · Accepted Answer

The high costs of producing and airing television commercials make it difficult for small-size advertisers to use television as part of their media mix. Small businesses may not have the budget to afford the high costs associated with television advertising, such as production costs and airtime fees.

Which of the Following Factors Makes It Difficult for Small-Size