Audience share is always higher than the program rating unless all the households have their sets turned on.

Question

Quizplus · Accepted Answer

This statement is true. Audience share takes into account only those households using TV, whereas program rating takes into account all households, regardless of their TV usage. Therefore, if all households have their sets turned on, the audience share and program rating would be equal. Otherwise, audience share will always be higher than program rating.

Audience Share Is Always Higher Than the Program Rating Unless