Which of the following statements about magazines as an advertising medium is true?
A)Today, magazines are the primary source of entertainment apart from news and information.
B)Magazines are a highly specialized medium that reach specific target audiences.
C)There has been a decline in magazine readership because magazines offer general information.
D)Magazines are not dependent on advertising revenues since they can charge higher prices for their publications.
E)Magazines are the primary advertising medium in terms of advertising revenues.

Question

Quizplus · Accepted Answer

Magazines are a highly specialized medium that can reach specific target audiences. They often have niche audiences who are passionate about a certain topic or interest, making it an effective medium for advertisers looking to target a specific demographic. While magazine readership has declined in recent years with the rise of digital media, it still remains a valuable advertising medium for certain brands and industries.

Which of the Following Statements About Magazines as an Advertising