The front cover of a magazine is considered editorial space and off limits to advertisers.
Correct Answer:
Verified
Q10: Newspapers do not offer advertisers any flexibility.
Q11: Most weekly newspapers originate in metropolises and
Q12: Although TV accounts for the largest dollar
Q13: Circulation fluctuates from issue to issue, particularly
Q14: Till recently, magazines focused on increasing their
Q16: Newspapers and magazines are referred to as
Q17: The retail trading zone is a market
Q18: The rates paid by general advertisers are,
Q19: Newspaper ads are unlikely to have any
Q20: Combination discounts are not available when the
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