Ads can use longer and more detailed copy in magazines owing to the factor of permanence that magazines offer.
Correct Answer:
Verified
Q1: Magazines are the most selective of all
Q2: One way to achieve geographic selectivity is
Q3: Media buyers are not too concerned about
Q5: Classified advertisements primarily include newspaper display advertising
Q6: Newspapers are the second largest of all
Q7: One drawback of online magazines is that
Q8: The reach and frequency of magazine advertisements
Q9: Many papers include magazine-type supplements, primarily in
Q10: Newspapers do not offer advertisers any flexibility.
Q11: Most weekly newspapers originate in metropolises and
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