Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?
A)Mobile billboards
B)Product placements
C)Advertising specialties
D)In-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Yellow Pages are a common directional medium used by consumers who already have information about a company's services but require direction on how to get there or how to contact them. Mobile billboards, product placements, advertising specialties, and in-flight advertising are more effective for providing initial information and creating brand awareness.

Which of the Following Support Media Should Be Employed If