Ads placed on the backs of envelopes that contain airplane tickets and on banners pulled by planes that are flown over sports arenas are examples of:
A)support media.
B)direct response media.
C)indirect communications.
D)advertising accessories.
E)category ads.

Question

Quizplus · Accepted Answer

These are both examples of support media, which are non-traditional advertising methods used to reinforce or extend a message delivered through primary advertising channels.

Ads Placed on the Backs of Envelopes That Contain Airplane