It is not possible to generate a behavioral response by relying solely on direct marketing.

Name: It is not possible to generate a behavioral response by relying solely on direct marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement is false as it implies that direct marketing alone cannot generate a behavioral response, which is not necessarily true. While direct marketing is often used alongside other marketing methods in an IMC program, it can still be effective on its own in generating a behavioral response from consumers.

It Is Not Possible to Generate a Behavioral Response by Relying