Once a user visits a website and leaves without purchasing a product, a specifically targeted ad is displayed on subsequent participating websites the user visits. This phenomenon is known as:
A)retargeting.
B)rebounding.
C)heuristic targeting.
D)search engine optimization.
E)contextual targeting.

Question

Quizplus · Accepted Answer

This phenomenon is known as retargeting, which involves displaying specifically targeted ads to users who have previously visited a website without making a purchase. These ads are intended to "re-engage" the user and encourage them to return to the website to complete a purchase.

Once a User Visits a Website and Leaves Without Purchasing