Which of the following is true of the Internet as a medium for branding?
A)Unlike print media, the Internet is not an effective tool for branding.
B)Unlike using television as media, the Internet does not enable service branding.
C)The Internet is more effective as a media for branding because it has a one-directional communication flow.
D)Unlike the radio, the Internet is not an effective medium for branding for large companies.
E)The Internet is an effective medium for achieving communications objectives such as consideration and/or evaluation.

Question

Quizplus · Accepted Answer

The Internet is an effective medium for achieving communications objectives such as consideration and/or evaluation. This is because it allows for interactive and engaging content that can generate interest and encourage potential customers to consider and evaluate the brand. While print and television are still effective mediums for branding, the Internet offers unique advantages such as the ability to target specific audiences and track performance metrics in real-time. However, branding on the Internet requires a well-planned and executed strategy to maximize its potential.

Which of the Following Is True of the Internet as a Medium