McAfee allows users of its VirusScan virus-detection software to automatically update the latest security patches online.This is an example of ________ to attract customers who value this automatic update.
A) competitive advantage
B) core competency
C) product or service differentiation
D) agility

Question

Quizplus · Accepted Answer

Product or service differentiation refers to unique features, benefits or performance characteristics that distinguish a product or service from similar offerings in the marketplace. In this case, McAfee is offering automatic updates as a unique feature to attract customers who value this convenience.

McAfee Allows Users of Its VirusScan Virus-Detection Software to Automatically