Social networking sites are a particular good fit for smaller businesses because SMEs often do not have a peer group nearby with which to discuss relevant topics.

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Social networking sites can connect SMEs with other businesses in their industry or location, allowing them to discuss relevant topics and share resources. This can be especially beneficial for smaller businesses that may not have a local network to tap into. Additionally, social media platforms can be more cost-effective than traditional advertising and marketing channels for smaller businesses.

Social Networking Sites Are a Particular Good Fit for Smaller