Which group of people comprises the bulk of consumers?
A) the wealthy, because their wealth allows them to do so
B) women, because they are typically responsible for buying necessities for the household and everyone in it
C) males, because their incomes are higher than women's incomes
D) children, because their needs are so great and because college bills are high
E) the elderly, because their numbers are increasing and because many of them purchase a large amount of health care

Question

Quizplus · Accepted Answer

Studies have shown that women make up the majority of consumers as they are often responsible for purchasing necessities for their households and families. Additionally, women's purchasing power has increased over time as more women have joined the workforce and earned higher incomes.

Which Group of People Comprises the Bulk of Consumers