When a firm pursues a strategy of diversification,it controls production and marketing of many different products.

Name: When a firm pursues a strategy of diversification,it controls production and marketing of many different products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This is true. Diversification involves a firm entering into different product lines and industries, and controlling production and marketing of these products. This is often done to reduce risk and create new revenue streams.

When a Firm Pursues a Strategy of Diversification,it Controls Production