Ernest studied the frequency of repair records for several makes of cars he was thinking of buying. He was about to buy a Volvo when his brother told him that two of their friends had a lot of repairs on their Volvos and were unhappy with the cars. On the basis of this information, Ernest reconsidered his decision. Which rule of thumb may have been responsible for Ernest's change of mind?
A)representativeness heuristic
B)emotionality heuristic
C)deductive reasoning
D)availability heuristic

Question

Quizplus · Accepted Answer

Ernest likely used the availability heuristic, meaning he relied on easily accessible examples (his brother's friends' negative experiences with their Volvos) to make a decision rather than considering all available data on the reliability of the car.

Ernest Studied the Frequency of Repair Records for Several Makes