The component of revenue that is addressed when a company offers a frequent shopper award is:
A)frequency
B)selling price
C)selling process
D)customers

Question

Quizplus · Accepted Answer

The frequent shopper award is a marketing strategy used by companies to increase customer loyalty and encourage repeat purchases. This component of revenue is related to how often a customer shops with the company, which is the frequency of purchase. By offering rewards or incentives to customers who shop frequently, companies can increase their revenue from repeat business.

The Component of Revenue That Is Addressed When a Company