Under the business model canvas (BMC), what is covered under the offering?
A)the value proposition and customer segments
B)customer segments
C)the value proposition
D)customer segments and channels

Question

Quizplus · Accepted Answer

The offering in the BMC refers specifically to the products or services that the company is providing to its customers, therefore only the value proposition falls under this category. Customer segments (B) and channels (D) are separate categories on the canvas. Option A is incorrect because it includes both the value proposition and customer segments, which is not specific enough for the offering category.

Under the Business Model Canvas (BMC), What Is Covered Under