Breaking up your customer segments into groups of common needs and problems would create which of the following markets?
A)segmented market
B)market niche
C)mass market
D)diversified market

Question

Quizplus · Accepted Answer

Segmented market refers to dividing a broad consumer or business market into sub-groups of consumers based on some type of shared characteristics, such as common needs and problems.

Breaking Up Your Customer Segments into Groups of Common Needs