Within a business model, which of the following describes what is meant by a "customer"?
A)anyone who has purchased your product
B)people who have purchased or intend to purchase your product
C)the segments of the market your offering intends to serve
D)anyone in the geographic reach of the business

Question

Quizplus · Accepted Answer

In a business model, "customer" refers to the segments of the market that the business intends to serve with its offerings. This includes both current and potential customers who are targeted by the business strategy.

Within a Business Model, Which of the Following Describes What