What is an empathy map?
A)a map that helps you rate and organize the emotional content of an interview
B)a tool that helps you collate and integrate your observations to discover new insights
C)a tool that helps you organize your thoughts during the interview
D)a tool that helps you define your assumptions and beliefs

Question

Quizplus · Accepted Answer

An empathy map is a tool that helps you collate and integrate your observations to discover new insights. It is a visual representation of a user's attitudes and behaviors designed to help teams better understand their users' needs. It includes four quadrants: thinking, feeling, saying, and doing, which enable teams to gain a deeper understanding of the users they are designing for.

The other options are not accurate descriptions of an empathy map. Option A is too limited; empathy maps don't just focus on emotional content. Option C is too specific; empathy maps are not just for use during interviews. Option D describes a tool for exploring assumptions and beliefs, which is not the main purpose of an empathy map.

What Is an Empathy Map