Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.
A)prior knowledge
B)information
C)alertness
D)market research

Question

Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.
A)prior knowledge
B)information
C)alertness
D)market research

Quizplus · Accepted Answer

The idea for the product line is based on Matt Lauer's prior knowledge and experience with the art of writing thank-you cards, which he aims to revive for the current generation.

Matt Lauer of the Today Show Launched a Product Line