Which of the following exemplifies an intangible durable strategy used by firms to prevent competition?
A)Merging with its competitors
B)Using brand name or trademark as a reflection of product quality
C)Advertising
D)Investing in specific assets

Question

Quizplus · Accepted Answer

Using a brand name or trademark as a reflection of product quality is an example of an intangible durable strategy that firms use to prevent competition. Once a company has established a strong brand image, it can be difficult for competitors to replicate or surpass that image, thus retaining customers and potential customers. Merging with competitors, advertising, and investing in specific assets are tangible strategies that may not prevent competition in the long term.

Which of the Following Exemplifies an Intangible Durable Strategy Used