A highly technical product is more likely to be sold by mass advertising as it signals to the consumers that the product is of dependable quality.

Question

Quizplus · Accepted Answer

A highly technical product is more likely to be sold through informational and targeted advertising rather than mass advertising. This allows for more detailed explanations of the product's features and benefits, which may not be effectively conveyed through mass advertising. Additionally, technical products may require a more specialized sales approach, such as working with expert salespeople or providing detailed product demonstrations.

A Highly Technical Product Is More Likely to Be Sold