The modification of product design and advertising strategies to suit the specific needs of individual countries is referred to as a:
A) domestic strategy
B) global strategy
C) transnational strategy
D) multidomestic strategy
E) market design strategy.

Question

Quizplus · Accepted Answer

The multidomestic strategy involves modifying product design and advertising strategies to suit the specific needs of individual countries. This approach allows companies to adapt to local markets while maintaining some level of central control. The other choices do not fully capture this concept - a domestic strategy would focus on a company's home market, a global strategy would emphasize a standardized approach across all markets, and a transnational strategy would blend elements of both local and global approaches. "Market design strategy" is not a commonly used term in this context.

The Modification of Product Design and Advertising Strategies to Suit