Personal contact and mass media approaches are often called _____.
A) communication modes
B) market strategies
C) marketing segments
D) media destination modes

Question

Quizplus · Accepted Answer

Personal contact and mass media approaches are both different modes or channels of communication that can be used to send messages to target audiences. Therefore, communication modes is the most appropriate term to describe both of these approaches collectively. Market strategies and marketing segments are not accurate descriptions for these communication methods, and media destination modes is not a commonly used term in marketing or communication.

Personal Contact and Mass Media Approaches Are Often Called _____